Marketing Specialist
Full Time • Tampa
ZKTeco WFM is growing and seeking passionate, innovative, and driven professionals to join our family and shape the future of workforce management
Company Overview: ZKTeco WFM is a dynamic and innovative company with a focus in Time and Attendance data collection solutions. As we continue to expand our global presence, we are seeking a talented Experience Marketing Specialist to join our team and drive the success of our new software product.
Position Overview: As the Experience Marketing Specialist for our new software and hardware products, you will play a pivotal role in creating and executing strategic marketing initiatives to enhance customer engagement and drive product adoption. You will collaborate closely with cross-functional teams to develop compelling marketing campaigns, generate high-quality leads, and optimize the customer journey across various touchpoints. This position also includes a lead position in the department that will ensure delivery times and quality of work are met and maintained. This person should have deep knowledge on how to run a Marketing Department.
Responsibilities:
- Develop Integrated Marketing Strategies: Create comprehensive marketing strategies tailored to our USA and global customer base, incorporating digital, social media, email, content, and event marketing tactics to maximize reach and impact.
- Craft Compelling Messaging and Content: Develop engaging messaging and content that effectively communicates the value proposition of our software and hardware products, resonating with target audiences across different regions and industries.
- Lead Generation and Conversion: Drive lead generation efforts through targeted campaigns, leveraging data-driven insights and marketing automation tools to nurture leads and facilitate conversions throughout the sales funnel.
- Collaborate with Sales and Product Teams: Work closely with the sales and product teams to align marketing efforts with sales objectives and product development initiatives, providing valuable insights and feedback to inform strategy.
- Monitor and Analyze Performance: Continuously monitor and analyze the performance of marketing campaigns and initiatives, leveraging analytics tools to track key metrics, identify trends, and optimize strategies for maximum effectiveness. Be a leader in the team and ensure all work and deliverables are being met by the entire Marketing Team. This will include tracking specific jobs and projects and ensuring deadlines are met.
- Stay Current with Industry Trends: Keep abreast of industry trends, market developments, and competitive landscape to inform marketing strategies and ensure our product remains competitive in the marketplace.
Qualifications:
- Bachelor's degree or greater in Marketing, Business Administration
- Proven experience in marketing roles, with a focus on B2B and B2C software products and global markets.
- Strong understanding of digital marketing channels, including SEO, SEM, blogs, social media, email marketing, and content marketing.
- Excellent communication and storytelling skills, with the ability to craft compelling messaging and content for diverse audiences. MUST have strong content writing skills based on product knowledge and company message.
- Proficiency in marketing analytics and reporting tools, with the ability to derive actionable insights from data. Proficiency with Zoho ERP tools and modules is desired.
- Strategic thinker with a results-driven mindset, capable of developing and executing innovative marketing strategies to achieve business objectives.
- Collaborative team player with the ability to work cross-functionally and build strong relationships across departments.
- Adaptability and flexibility to thrive in a fast-paced, dynamic environment.
- Must work and be available during USA EST hours. There may be times during the year for meetings or calls that could occur outside of EST hours.
- Familiarity with Workday is a plus
ZKTeco WFM is a global leader in workforce data collection, delivering cost-effective, scalable, and high-quality solutions for Time & Attendance and Workforce Management Software partners, as well as Workday end customers. With over two decades of expertise, we provide a comprehensive suite of hardware, software, and integration tools—including advanced Ultima Time Clocks and CirrusDCS—to accurately track employee time and labor data, enhance self-service, and ensure compliance.
With in-house large-volume manufacturing and a strong supply chain advantage, ZKTeco WFM ensures quality, reliability, and innovation, delivering the lowest cost in the industry for software partners and Workday end customers.
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